How an Online Marketplace Connects Jewellery Wholesalers and Retailers

The old way: travel, cash and guesswork

For generations, a retailer in a smaller city sourced stock by travelling to wholesale hubs — often for days at a time — carrying cash, choosing designs on the spot and hoping they would sell. Meanwhile their own shop ran without them. Wholesalers, for their part, depended on salesmen visits, phone calls and WhatsApp photos to show designs, and orders arrived as messages that had to be re-typed and chased.

Both sides lose time, and both sides carry risk: cash on the move, rate disputes when gold moves between order and invoice, and orders that get lost between a chat and a register.

How an online jewellery marketplace works

1. The wholesaler lists products with photos, videos, weight, purity and certificates — and approves what goes live.
2. Retailers register and complete KYC, so only genuine jewellery businesses can see prices and order.
3. Retailers search and filter the catalogue, save designs to a wishlist and add items to a cart — like a shopping app.
4. The retailer checks out; the wholesaler confirms and locks the rate.
5. The order is invoiced (with e-invoice where required), paid, dispatched and tracked to delivery.

What retailers gain

• Browse wholesalers’ designs from your own shop instead of travelling
• Order what your customers are actually asking for, when they ask
• Clear seller profiles and ratings before you buy
• Rates locked on confirmation — no surprises at invoice time
• Track every order and download GST invoices

What wholesalers gain

• A digital showroom open to your retailers all day
• Orders arrive complete and in one place — no re-typing from chats
• Verified buyers only, thanks to KYC
• Control over visibility: approve, re-price or hide any product instantly
• See which designs sell fastest and which retailers order most

What to look for in a marketplace

• KYC verification for every buyer
• Rate locking so orders cannot be cancelled after the rate is fixed
• Approval before products go live
• Built-in GST invoicing and e-invoicing
• A simple interface — your retailers should not need training to order

Where DMD Gold fits

DMD Gold is made only for the jewellery trade, with a simple screen that shop owners, family members and counter staff can learn without any computer background. The DMD Gold Wholesaler Edition includes a B2B marketplace where your retailers browse your catalogue, add to cart and order online, with KYC, supervisor approval, rate locking and order tracking built in. Wholesalers can enrol their retailers on the platform free, and retailers on DMD Gold can browse wholesalers’ inventory from the same software they use for billing.

Frequently asked questions